About us

It wasn’t until the year 2000 that we had our first brand merchandise customer – Volvo Cars – who is still a customer over two decades later. Indeed, our company is built on close, long-term partnerships with world-class brands.

We’ve had similar partnerships with Hilti, Saint Laurent, and PUMA – who liked our merchandise for the Volvo Ocean Race so much, they bought us in 2009!

Today we have offices in Gothenburg, Shanghai and Hong Kong. Warehouses in Sweden, China, USA and strategic partnerships in Canada and Japan. The truth is, you will find us where our customers need us. That’s why Brandon has had offices in the UK, Finland, Norway, Germany and Italy over the years.

In 2016, Brandon management bought the company from PUMA – who we still have as a highly valued customer.

The systems and infrastructure we inherited from PUMA, and continued to develop, are nothing short of world-class. We established unique strengths in custom product creation, direct sourcing, and sustainability. Strengths that, eight years later, caught the attention of Overture Promotions, a brand merchandise company based in Chicago.

With common values, and a shared strategic vision for the industry, Brandon management agreed to sell to Overture in 2024. Together, we formed the Overture Marketing Group, which allowed “Brandon to be Brandon” but with an enhanced service offering, wider market reach, and the long-term financial support of Westbridge Capital, a Canadian private equity company. As part of Overture Marketing Group, Brandon was set to grow through faster innovation, and an even better service to our customers.

Learn more about Overture Marketing Group here.