Brandon is a full-service merchandise partner with Abarth through our associa-tion with Fiat Chrysler Automotive.
This performance and racing brand has a cult following. Proud and passionate Abarth fans love to show their team colors. This helps make Abarth a strong merchandise brand.
FCA identified a need to outsource this business to maximize brand potential and provide the best product offering, ordering, logistics and customer service solutions.
The Brandon model appealed to FCA because they wanted a merchandise focused specialist who could ensure products were readily available to customers across their retail world.
Brandon completed a complex technical integration to ensure a seamless experience for their dealer network.