Brandon is a full-service merchandise partner with Alfa Romeo through our as-sociation with Fiat Chrysler Automotive.
This premium brand has a loyal customer base and is growing on a global scale. Merchandise has been an important part of the Alfa Romeo marketing mix. It provides an additional revenue stream.
FCA identified a need to outsource this business to maximize brand potential and provide the best product offering, ordering, logistics and customer service solutions.
The Brandon model appealed to FCA because they wanted a merchandise fo-cused specialist who could ensure products were readily available to customers across their retail world.
Brandon completed a complex technical integration to ensure a seamless experience for their dealer network.