Brandon is privileged to work with this iconic Italian brand through our associa-tion with Fiat Chrysler Automotive.
Fiat is recognized as one of the best known brands in the automotive industry. Its popularity easily translates to brand merchandise.
FCA identified a need to outsource this business to maximize brand potential and provide the best product offering, ordering, logistics and customer service solutions.
The Brandon model appealed to FCA because they wanted a merchandise focused specialist who could ensure products were readily available to customers across their retail world.
Brandon completed a complex technical integration to ensure a seamless experience for their dealer network.